Fashion market in Turkey

The Turkish Fashion eCommerce market is predicted to reach US$4,213.0 million by 2024 and accounts for 15.9% of the total eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -5.7%, resulting in a projected market volume of US$3,331.4 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the Wallets & Purses market in Turkey

The Turkish Wallets & Purses eCommerce market is predicted to reach US$173.6 million by 2024 and accounts for 19.3% of the Fashion Accessories eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -4.3%, resulting in a projected market volume of US$145.9 million by 2028. The Wallets & Purses eCommerce market is a sub-market of the Fashion Accessories market. Further categories within the Fashion Accessories market are: Belts, Headwear, Other Accessories, Scarves & Shawls, and Sunglasses.

eCommerce revenue development in the Wallets & Purses market in Turkey

in million US$

eCommerce revenue growth in the Wallets & Purses market in Turkey

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)82.735.446.910.733.720.584.72.9

Market definition

Definition of the Wallets & Purses market within the Fashion market

Market definition: Fashion > Bags & Accessories > Fashion Accessories > Wallets & Purses The category Wallets & Purses includes the online trade of wallets (e.g. bifold wallets, money clips, cardholders), purses (e.g. coin purses) and wristlets. This category does not cover clutches and small bags. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Wallets (e.g. bifold wallets, money clips, cardholders)
  • Purses (e.g. coin purses)
  • Wristlets

Out-of-scope

  • Clutches
  • Small bags

Market comparison

The Turkish Wallets & Purses market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %