Fashion market in Turkey

The Turkish Fashion eCommerce market is predicted to reach US$4,213.0 million by 2024 and accounts for 15.9% of the total eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -5.7%, resulting in a projected market volume of US$3,331.4 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the Active Footwear market in Turkey

The Turkish Active Footwear eCommerce market is predicted to reach US$366.0 million by 2024 and accounts for 45.3% of the Footwear eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -14.5%, resulting in a projected market volume of US$195.9 million by 2028. The Active Footwear eCommerce market is a sub-market of the Footwear market. Further categories within the Footwear market are: Boots, Flat Shoes, High Heels & Pumps, Other Footwear, and Sandals.

eCommerce revenue development in the Active Footwear market in Turkey

in million US$

eCommerce revenue growth in the Active Footwear market in Turkey

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)88.985.283.394.077.73.481.180.7

Market definition

Definition of the Active Footwear market within the Fashion market

Market definition: Fashion > Footwear > Active Footwear The category Active Footwear includes the online trade of sneakers and non-sport-specific footwear (e.g. running shoes, basketball shoes, tennis shoes). This category does not cover sport-specific footwear (e.g. soccer shoes, climbing shoes, bike shoes). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Sneakers
  • Non-sport-specific footwear (e.g. running shoes, basketball shoes, tennis shoes)

Out-of-scope

  • Sport-specific footwear (e.g. soccer shoes, climbing shoes, bike shoes)

Market comparison

The Turkish Active Footwear market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %