Fashion market in Turkey
The Turkish Fashion eCommerce market is predicted to reach US$4,213.0 million by 2024 and accounts for 15.9% of the total eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -5.7%, resulting in a projected market volume of US$3,331.4 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.
Market development
eCommerce revenue development in the Sweaters market in Turkey
The Turkish Sweaters eCommerce market is predicted to reach US$149.7 million by 2024 and accounts for 6.9% of the Apparel eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.1%, resulting in a projected market volume of US$169.4 million by 2028. The Sweaters eCommerce market is a sub-market of the Apparel market. Further categories within the Apparel market are: Dresses & Skirts, Jackets, Coats & Anoraks, Other Apparel, Pants, Socks, Suits & Trouser Suits, T-Shirts, Shirts & Blouses, Underwear & Nightwear, and Workwear.
eCommerce revenue development in the Sweaters market in Turkey
eCommerce revenue growth in the Sweaters market in Turkey
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 69.6 | 25.1 | 37.6 | 83.5 | 27.6 | 86.4 | 90.4 | 49.0 |
Market definition
Definition of the Sweaters market within the Fashion market
Market definition: Fashion > Apparel > Sweaters The category Sweaters includes the online trade of hoodies (e.g. pullover hoodies, zip-up hoodies), sweaters (e.g. crewneck sweaters, turtleneck sweaters, cardigans) and longsleeves (e.g. long-sleeve t-shirts, henley shirts). This category does not cover t-shirts, shirts or blouses. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Hoodies (e.g. pullover hoodies, zip-up hoodies)
- Sweaters (e.g. crewneck sweaters, turtleneck sweaters, cardigans)
- Longsleeves (e.g. long-sleeve t-shirts, henley shirts)
Out-of-scope
- T-shirts
- Shirts
- Blouses
Market comparison
The Turkish Sweaters market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category