Fashion market in Turkey
The Turkish Fashion eCommerce market is predicted to reach US$12,657.0 million by 2025 and accounts for 25.1% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 4.1%, resulting in a projected market volume of US$14,860.8 million by 2029. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.
Monthly revenues
Monthly eCommerce revenues in the Turkish Fashion market
The monthly eCommerce revenue of the Turkish Fashion market was US$1,017 million in March 2025. This refers to a growth of 8.3% compared to February 2025. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 10.7% of the total 2024 revenue of the Turkish Fashion market and the lowest in June 2024 with 7.0% of the total 2024 revenue.
Revenue Last Month
US$1,017.5m
The eCommerce revenue grew by 8.3% from February 2025 to March 2025.
Monthly revenue shares in the last 12 months
| 0-2025 | 1-2025 | 2-2025 | 3-2025 | 4-2025 | 5-2025 | 6-2025 | 7-2025 | 8-2025 | 9-2025 | 10-2025 | 11-2025 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 98.9 | 60.3 | 51.3 | 15.3 | 70.3 | 55.9 | 63.7 | 11.6 | 92.0 | 90.6 | 62.6 | 79.2 |
Market development
eCommerce revenue development in the Fashion market in Turkey
The Turkish Fashion eCommerce market is predicted to reach US$12,657.0 million by 2025 and accounts for 25.1% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 4.1%, resulting in a projected market volume of US$14,860.8 million by 2029. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.
eCommerce revenue development in the Fashion market in Turkey
eCommerce revenue growth in the Fashion market in Turkey
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 19.0 | 81.8 | 48.1 | 79.1 | 10.6 | 70.4 | 62.9 | 17.7 |
Top stores
Top five Fashion online stores in Turkey by net sales 2024
With sales in the Turkish Fashion market, trendyol.com generated a revenue of US$2,405.6 million in 2024, which means it is the leading online store in this market. The Fashion ranking of Turkey is based on all online stores that generated sales in this market in 2024. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Fashion market in Turkey in 2024
| Filtered revenue / share eCommerce net sales refer to the year 2024 | Global revenue eCommerce net sales refer to the year 2024 | Growth eCommerce net sales growth refers to 2024/2023 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Turkish Fashion market
With 61.2% VISA the most commonly offered payment method of all online stores in the Turkish Fashion eCommerce market in 2024. Like VISA the other most common offered payment methods are all Cards with Mastercard covering 59.7%, Maximum Card covering 31.8%,Axess card covering 31.0%, and +Bonus Card covering 28.7% of all online stores in the Turkish Fashion eCommerce market.
Top 5 offered payment methods in the Turkish Fashion market
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Shipping Service Provider
Top 5 offered shipping providers in the Turkish Fashion market
Despite Yurtiçi Kargo's dominant position with 45.9% of online stores opting for its services, the Turkish Fashion eCommerce market in 2024 remains diverse and competitive. Several other shipping service providers, including MNG Kargo, Aras Kargo, hepsiJET, and PTT Kargo, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Turkish Fashion market
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Market definition
Definition of the Fashion market
Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Apparel (e.g. jackets, t-shirts, joggers, underwear)
- Footwear (e.g. sneakers, boots, sandals)
- Bags (e.g. handbags, backpacks, suitcases)
- Accessories (e.g. hats, sunglasses, jewelry, watches)
Out-of-scope
- Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
- Eye care (e.g. glasses and sunglasses with prescriptions)
- Beauty care (e.g. make-up, fragrances)
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