Fashion market in Turkey

The Turkish Fashion eCommerce market is predicted to reach US$4,213.0 million by 2024 and accounts for 15.9% of the total eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -5.7%, resulting in a projected market volume of US$3,331.4 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the Sandals market in Turkey

The Turkish Sandals eCommerce market is predicted to reach US$93.4 million by 2024 and accounts for 11.5% of the Footwear eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -11.4%, resulting in a projected market volume of US$57.6 million by 2028. The Sandals eCommerce market is a sub-market of the Footwear market. Further categories within the Footwear market are: Active Footwear, Boots, Flat Shoes, High Heels & Pumps, and Other Footwear.

eCommerce revenue development in the Sandals market in Turkey

in million US$

eCommerce revenue growth in the Sandals market in Turkey

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)5.526.010.551.164.273.88.752.7

Market definition

Definition of the Sandals market within the Fashion market

Market definition: Fashion > Footwear > Sandals The category Sandals includes the online trade of sandals (e.g. slide sandals, slingback sandals, t-strap sandals), flipflops and espadrilles. This category does not cover house slippers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Sandals (e.g. slide sandals, slingback sandals, t-strap sandals)
  • Flipflops
  • Espadrilles

Out-of-scope

  • House slippers

Market comparison

The Turkish Sandals market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %