Fashion market in Turkey
The Turkish Fashion eCommerce market is predicted to reach US$4,213.0 million by 2024 and accounts for 15.9% of the total eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -5.7%, resulting in a projected market volume of US$3,331.4 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.
Market development
eCommerce revenue development in the Jewelry & Watches market in Turkey
The Turkish Jewelry & Watches eCommerce market is predicted to reach US$48.4 million by 2024 and accounts for 4.0% of the Bags & Accessories eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -27.6%, resulting in a projected market volume of US$13.3 million by 2028. The Jewelry & Watches eCommerce market is a sub-market of the Bags & Accessories market. Further categories within the Bags & Accessories market are: Fashion Accessories, and Luggage & Bags.
eCommerce revenue development in the Jewelry & Watches market in Turkey
eCommerce revenue growth in the Jewelry & Watches market in Turkey
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 20.7 | 45.6 | 87.7 | 11.9 | 34.4 | 36.5 | 31.8 | 27.2 | ||||
as of Bags & Accessories (in %) | 1.4 | 1.4 | 1.3 | 1.4 | 1.5 | 1.4 | 1.4 | 1.4 | 1.4 | 1.4 | 1.4 | 1.4 |
Market definition
Definition of the Jewelry & Watches market within the Fashion market
Market definition: Fashion > Bags & Accessories > Jewelry & Watches The category Jewelry & Watches includes the online trade of jewelry (e.g earrings, necklaces, bracelaces) and watches (e.g. analog watches, digital watches, pocket watches). This category does not cover precious metals and silverware. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Jewelry (e.g earrings, necklaces, bracelaces)
- Watches (e.g. analog watches, digital watches, pocket watches)
Out-of-scope
- Precious metals
- Silverware
Market comparison
The Turkish Jewelry & Watches market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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