Fashion market in Turkey
The Turkish Fashion eCommerce market is predicted to reach US$4,213.0 million by 2024 and accounts for 15.9% of the total eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -5.7%, resulting in a projected market volume of US$3,331.4 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.
Monthly revenues
Monthly eCommerce revenues in the Turkish Footwear market
The monthly eCommerce revenue of the Turkish Footwear market was US$81 million in October 2024. This refers to a growth of 24.2% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in November 2023 with 11.4% of the total 2023 revenue of the Turkish Footwear market and the lowest in February 2024 with 7.0% of the total 2024 revenue.
Revenue Last Month
US$81.2m
The eCommerce revenue grew by 24.2% from September 2024 to October 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 63.7 | 7.1 | 10.5 | 99.9 | 99.7 | 84.4 | 54.9 | 2.3 | 60.4 | 96.6 | 62.6 | 47.3 |
Market development
eCommerce revenue development in the Footwear market in Turkey
The Turkish Footwear eCommerce market is predicted to reach US$808.4 million by 2024 and accounts for 19.2% of the Fashion eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -13.6%, resulting in a projected market volume of US$450.9 million by 2028. The Footwear eCommerce market is a sub-market of the Fashion market. Further categories within the Fashion market are: Apparel, and Bags & Accessories.
eCommerce revenue development in the Footwear market in Turkey
eCommerce revenue growth in the Footwear market in Turkey
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 26.3 | 58.6 | 93.4 | 85.0 | 97.2 | 16.8 | 88.0 | 30.0 |
Top stores
Top five Footwear online stores in Turkey by net sales 2023
With sales in the Turkish Footwear market, trendyol.com generated a revenue of US$408.9 million in 2023, which means it is the leading online store in this market. The Footwear ranking of Turkey is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Footwear market in Turkey in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Footwear market within the Fashion market
Market definition: Fashion > Footwear The category Footwear comprises digital sales of sneakers, sports shoes, sandals, and more. This category does not cover sport-specific footware (e.g. soccer shoes, climbing shoes, bike shoes) and orthopedic footwear. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Sneakers
- Sports shoes
- Sandals
- Boots
- High heels
- Slippers
Out-of-scope
- Sport specific footware (e.g. soccer shoes, climbing shoes, bike shoes)
- Orthopedic footwear
Select sub-category