Fashion market in Turkey

The Turkish Fashion eCommerce market is predicted to reach US$4,213.0 million by 2024 and accounts for 15.9% of the total eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -5.7%, resulting in a projected market volume of US$3,331.4 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the Socks market in Turkey

The Turkish Socks eCommerce market is predicted to reach US$71.9 million by 2024 and accounts for 3.3% of the Apparel eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -4.0%, resulting in a projected market volume of US$61.1 million by 2028. The Socks eCommerce market is a sub-market of the Apparel market. Further categories within the Apparel market are: Dresses & Skirts, Jackets, Coats & Anoraks, Other Apparel, Pants, Suits & Trouser Suits, Sweaters, T-Shirts, Shirts & Blouses, Underwear & Nightwear, and Workwear.

eCommerce revenue development in the Socks market in Turkey

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Socks market in Turkey

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)78.719.249.943.169.72.83.634.2

Market definition

Definition of the Socks market within the Fashion market

Market definition: Fashion > Apparel > Socks The category Socks includes the online trade of socks (e.g. ankle socks, crew socks, knee-high socks, dress socks, compression socks, athletic socks) and pantyhose and tights. This category does not cover leggings and medical compression socks. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Socks (e.g. ankle socks, crew socks, knee-high socks, dress socks, compression socks, athletic socks)
  • Pantyhose and tights

Out-of-scope

  • Leggings
  • Medical compression socks

Market comparison

The Turkish Socks market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis