Fashion market in Turkey

The Turkish Fashion eCommerce market is predicted to reach US$4,213.0 million by 2024 and accounts for 15.9% of the total eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -5.7%, resulting in a projected market volume of US$3,331.4 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the Dresses & Skirts market in Turkey

The Turkish Dresses & Skirts eCommerce market is predicted to reach US$328.7 million by 2024 and accounts for 15.0% of the Apparel eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -5.7%, resulting in a projected market volume of US$259.3 million by 2028. The Dresses & Skirts eCommerce market is a sub-market of the Apparel market. Further categories within the Apparel market are: Jackets, Coats & Anoraks, Other Apparel, Pants, Socks, Suits & Trouser Suits, Sweaters, T-Shirts, Shirts & Blouses, Underwear & Nightwear, and Workwear.

eCommerce revenue development in the Dresses & Skirts market in Turkey

in million US$

eCommerce revenue growth in the Dresses & Skirts market in Turkey

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)67.839.359.269.38.247.495.916.0

Market definition

Definition of the Dresses & Skirts market within the Fashion market

Market definition: Fashion > Apparel > Dresses & Skirts The category Dresses & Skirts includes the online trade of dresses (e.g. sundresses, cocktail dresses, evening gowns) and skirts (e.g. pencil skirts, mini skirts, a-line skirts). This category does not cover skorts and wedding dresses. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Dresses (e.g. sundresses, cocktail dresses, evening gowns)
  • Skirts (e.g. pencil skirts, mini skirts, A-line skirts)

Out-of-scope

  • Skorts
  • Wedding dresses

Market comparison

The Turkish Dresses & Skirts market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %