Fashion market in Turkey
The Turkish Fashion eCommerce market is predicted to reach US$11,761.3 million by 2024 and accounts for 26.6% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.4%, resulting in a projected market volume of US$14,494.1 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.
Monthly revenues
Monthly eCommerce revenues in the Turkish Bags & Accessories market
The monthly eCommerce revenue of the Turkish Bags & Accessories market was US$380 million in November 2024. This refers to a growth of 9.1% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 10.9% of the total 2024 revenue of the Turkish Bags & Accessories market and the lowest in June 2024 with 6.8% of the total 2024 revenue.
Revenue Last Month
US$380.2m
The eCommerce revenue grew by 9.1% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
| 0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 37.4 | 39.4 | 84.1 | 36.9 | 41.1 | 30.0 | 19.9 | 80.6 | 3.7 | 36.1 | 3.3 | 45.8 |
Market development
eCommerce revenue development in the Bags & Accessories market in Turkey
The Turkish Bags & Accessories eCommerce market is predicted to reach US$3,496.5 million by 2024 and accounts for 29.7% of the Fashion eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.4%, resulting in a projected market volume of US$4,829.3 million by 2028. The Bags & Accessories eCommerce market is a sub-market of the Fashion market. Further categories within the Fashion market are: Apparel, and Footwear.
eCommerce revenue development in the Bags & Accessories market in Turkey
eCommerce revenue growth in the Bags & Accessories market in Turkey
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 11.2 | 86.1 | 76.5 | 56.1 | 40.2 | 29.4 | 10.8 | 50.1 |
Top stores
Top five Bags & Accessories online stores in Turkey by net sales 2023
With sales in the Turkish Bags & Accessories market, trendyol.com generated a revenue of US$572.4 million in 2023, which means it is the leading online store in this market. The Bags & Accessories ranking of Turkey is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Bags & Accessories market in Turkey in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Bags & Accessories market within the Fashion market
Market definition: Fashion > Bags & Accessories In the category Bags & Accessories digital channels are used to sell a variety of products, including fashion accessoires (e.g. belts, sunglasses, scarves), luggage & bags (e.g. suitcases, backpacks, handbags) and jewelry & watches (e.g. earrings, necklaces, wristwatches). Not part of the category are apparel (e.g. pants, jackets, t-shirts), footwear (e.g. sneakers, boots, sandals) or protective cases and covers for electronic devices (e.g. smartphone cases and covers). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Fashion accessoires (e.g. belts, sunglasses, scarves)
- Luggage & bags (e.g. suitcases, backpacks, handbags)
- Jewelry & watches (e.g. earrings, necklaces, wristwatches)
Out-of-scope
- Apparel (e.g. pants, jackets, t-shirts)
- Footwear (e.g. sneakers, boots, sandals)
- Protective cases and covers for electronic devices (e.g. smartphone cases and covers)
Select sub-category