Fashion market in Turkey
The Turkish Fashion eCommerce market is predicted to reach US$4,213.0 million by 2024 and accounts for 15.9% of the total eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -5.7%, resulting in a projected market volume of US$3,331.4 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.
Market development
eCommerce revenue development in the T-Shirts, Shirts & Blouses market in Turkey
The Turkish T-Shirts, Shirts & Blouses eCommerce market is predicted to reach US$301.7 million by 2024 and accounts for 13.8% of the Apparel eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -7.6%, resulting in a projected market volume of US$220.0 million by 2028. The T-Shirts, Shirts & Blouses eCommerce market is a sub-market of the Apparel market. Further categories within the Apparel market are: Dresses & Skirts, Jackets, Coats & Anoraks, Other Apparel, Pants, Socks, Suits & Trouser Suits, Sweaters, Underwear & Nightwear, and Workwear.
eCommerce revenue development in the T-Shirts, Shirts & Blouses market in Turkey
eCommerce revenue growth in the T-Shirts, Shirts & Blouses market in Turkey
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 55.9 | 53.4 | 12.1 | 77.7 | 86.4 | 25.9 | 58.2 | 3.0 |
Market definition
Definition of the T-Shirts, Shirts & Blouses market within the Fashion market
Market definition: Fashion > Apparel > T-Shirts, Shirts & Blouses The category T-Shirts, Shirts & Blouses includes the online trade of t-shirts (e.g. crewneck t-shirts, v-neck t-shirts, graphic t-shirts), shirts (e.g. polo shirts, button-up shirts, flannel shirts) and blouses. This category does not cover sweaters, hoodies or cardigans. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- T-shirts (e.g. crewneck t-shirts, v-neck t-shirts, graphic t-shirts)
- Shirts (e.g. polo shirts, button-up shirts, flannel shirts)
- Blouses
Out-of-scope
- Sweaters
- Hoodies
- Cardigans
Market comparison
The Turkish T-Shirts, Shirts & Blouses market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category