Care Products market in Turkey
The Turkish Care Products eCommerce market is predicted to reach US$5,739.5 million by 2024 and accounts for 21.6% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.3%, resulting in a projected market volume of US$10,501.0 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Shampoos market in Turkey
The Turkish Shampoos eCommerce market is predicted to reach US$329.2 million by 2024 and accounts for 16.2% of the Shower & Bath eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.8%, resulting in a projected market volume of US$533.1 million by 2028. The Shampoos eCommerce market is a sub-market of the Shower & Bath market. Further categories within the Shower & Bath market are: Conditioners, Creams & Body Lotions, Deodorants, Hair Dyes, and Other Shower & Bath.
eCommerce revenue development in the Shampoos market in Turkey
eCommerce revenue growth in the Shampoos market in Turkey
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 46.3 | 43.8 | 44.3 | 56.6 | 80.1 | 18.4 | 99.2 | 1.0 |
Market definition
Definition of the Shampoos market within the Care Products market
Market definition: Care Products > Personal Care > Shower & Bath > Shampoos The category Shampoos includes the online trade of shampoos (e.g. everyday shampoos, moisturizing shampoos, color-protecting shampoos, volumizing shampoos, baby shampoos) and dry shampoos. This category does not cover pet shampoos and conditioners. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Shampoos (e.g. everyday shampoos, moisturizing shampoos, color-protecting shampoos, volumizing shampoos, baby shampoos)
- Dry shampoos
Out-of-scope
- Pet shampoos
- Conditioners
Market comparison
The Turkish Shampoos market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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