Care Products market in Turkey

The Turkish Care Products eCommerce market is predicted to reach US$5,739.5 million by 2024 and accounts for 21.6% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.3%, resulting in a projected market volume of US$10,501.0 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Other Health Care market in Turkey

The Turkish Other Health Care eCommerce market is predicted to reach US$28.4 million by 2024 and accounts for 1.9% of the Health Care eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 26.4%, resulting in a projected market volume of US$72.6 million by 2028. The Other Health Care eCommerce market is a sub-market of the Health Care market. Further categories within the Health Care market are: Eye Care, Medical Products, Nutrition, and Pharmaceuticals.

eCommerce revenue development in the Other Health Care market in Turkey

in million US$

eCommerce revenue growth in the Other Health Care market in Turkey

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)40.295.144.210.362.630.374.07.8

Market definition

Definition of the Other Health Care market within the Care Products market

Market definition: Care Products > Health Care > Other Health Care The category Other Health Care includes the online trade of aromatherapy and relaxation products (e.g. essential oils, healing stones). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Aromatherapy and relaxation products (e.g. essential oils, healing stones)

Market comparison

The Turkish Other Health Care market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %