Care Products market in Turkey
The Turkish Care Products eCommerce market is predicted to reach US$5,739.5 million by 2024 and accounts for 21.6% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.3%, resulting in a projected market volume of US$10,501.0 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Handkerchiefs market in Turkey
The Turkish Handkerchiefs eCommerce market is predicted to reach US$57.2 million by 2024 and accounts for 9.8% of the Hygiene eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.1%, resulting in a projected market volume of US$96.8 million by 2028. The Handkerchiefs eCommerce market is a sub-market of the Hygiene market. Further categories within the Hygiene market are: Feminine Hygiene, Other Hygiene, and Toilet Paper.
eCommerce revenue development in the Handkerchiefs market in Turkey
eCommerce revenue growth in the Handkerchiefs market in Turkey
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 84.9 | 20.4 | 94.1 | 7.4 | 85.7 | 93.7 | 10.3 | 99.4 |
Market definition
Definition of the Handkerchiefs market within the Care Products market
Market definition: Care Products > Personal Care > Hygiene > Handkerchiefs The category Handkerchiefs includes the online trade of handkerchiefs (e.g. disposable tissues, pocket-sized handkerchiefs). This category does not cover cotton handkerchiefs. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Handkerchiefs (e.g. disposable tissues, pocket-sized handkerchiefs)
Out-of-scope
- Cotton Handkerchiefs
Market comparison
The Turkish Handkerchiefs market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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