Care Products market in Turkey
The Turkish Care Products eCommerce market is predicted to reach US$5,739.5 million by 2024 and accounts for 21.6% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.3%, resulting in a projected market volume of US$10,501.0 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Other Shower & Bath market in Turkey
The Turkish Other Shower & Bath eCommerce market is predicted to reach US$719.7 million by 2024 and accounts for 35.5% of the Shower & Bath eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 26.8%, resulting in a projected market volume of US$1,858.5 million by 2028. The Other Shower & Bath eCommerce market is a sub-market of the Shower & Bath market. Further categories within the Shower & Bath market are: Conditioners, Creams & Body Lotions, Deodorants, Hair Dyes, and Shampoos.
eCommerce revenue development in the Other Shower & Bath market in Turkey
eCommerce revenue growth in the Other Shower & Bath market in Turkey
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 65.7 | 49.1 | 77.0 | 23.1 | 0.8 | 5.4 | 13.7 | 28.9 |
Market definition
Definition of the Other Shower & Bath market within the Care Products market
Market definition: Care Products > Personal Care > Shower & Bath > Other Shower & Bath The category Other Shower & Bath includes the online trade of bath and body essentials (e.g. bath salts, bath bombs, bath oils, bath foams, shower gels, body washs, body scrubs), sponges and loofahs and hand and sanitizer. This category does not cover bath towels and bathrobes. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Bath and body essentials (e.g. bath salts, bath bombs, bath oils, bath foams, shower gels, body washs, body scrubs)
- Sponges and loofahs
- Hand and sanitizer
Out-of-scope
- Bath towels
- Bathrobes
Market comparison
The Turkish Other Shower & Bath market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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