Care Products market in Turkey
The Turkish Care Products eCommerce market is predicted to reach US$5,739.5 million by 2024 and accounts for 21.6% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.3%, resulting in a projected market volume of US$10,501.0 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Creams & Body Lotions market in Turkey
The Turkish Creams & Body Lotions eCommerce market is predicted to reach US$650.7 million by 2024 and accounts for 32.1% of the Shower & Bath eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.9%, resulting in a projected market volume of US$1,058.1 million by 2028. The Creams & Body Lotions eCommerce market is a sub-market of the Shower & Bath market. Further categories within the Shower & Bath market are: Conditioners, Deodorants, Hair Dyes, Other Shower & Bath, and Shampoos.
eCommerce revenue development in the Creams & Body Lotions market in Turkey
eCommerce revenue growth in the Creams & Body Lotions market in Turkey
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 73.1 | 46.7 | 55.3 | 77.2 | 6.4 | 53.7 | 42.5 | 21.4 |
Market definition
Definition of the Creams & Body Lotions market within the Care Products market
Market definition: Care Products > Personal Care > Shower & Bath > Creams & Body Lotions The category Creams & Body Lotions includes the online trade of creams (e.g. hand ceams, face creams, skincare creams, foot creams) and body lotions. This category does not cover medical creams and lotions. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Creams (e.g. hand ceams, face creams, skincare creams, foot creams)
- Body Lotions
Out-of-scope
- Medical creams and lotions
Market comparison
The Turkish Creams & Body Lotions market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category