Care Products market in Turkey
The Turkish Care Products eCommerce market is predicted to reach US$5,739.5 million by 2024 and accounts for 21.6% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.3%, resulting in a projected market volume of US$10,501.0 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Pharmaceuticals market in Turkey
The Turkish Pharmaceuticals eCommerce market is predicted to reach US$587.2 million by 2024 and accounts for 39.2% of the Health Care eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 18.2%, resulting in a projected market volume of US$1,146.5 million by 2028. The Pharmaceuticals eCommerce market is a sub-market of the Health Care market. Further categories within the Health Care market are: Eye Care, Medical Products, Nutrition, and Other Health Care.
eCommerce revenue development in the Pharmaceuticals market in Turkey
eCommerce revenue growth in the Pharmaceuticals market in Turkey
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 2.3 | 16.6 | 49.9 | 88.7 | 89.4 | 61.6 | 18.8 | 32.4 | ||||
as of Health Care (in %) | 0.9 | 0.9 | 0.8 | 1.0 | 1.1 | 0.9 | 0.9 | 0.9 | 0.9 | 0.9 | 0.9 | 0.9 |
Market definition
Definition of the Pharmaceuticals market within the Care Products market
Market definition: Care Products > Health Care > Pharmaceuticals The category Pharmaceuticals includes the online trade of perscription pharmaceuticals and otc pharmaceuticals. This category does not cover medical supplies and medical consultations and health assessments. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Perscription pharmaceuticals
- OTC pharmaceuticals
Out-of-scope
- Medical supplies
- Medical consultations and health assessments
Market comparison
The Turkish Pharmaceuticals market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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