Care Products market in Turkey
The Turkish Care Products eCommerce market is predicted to reach US$5,739.5 million by 2024 and accounts for 21.6% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.3%, resulting in a projected market volume of US$10,501.0 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Family Planning market in Turkey
The Turkish Family Planning eCommerce market is predicted to reach US$108.5 million by 2024 and accounts for 34.7% of the Medical Products eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.0%, resulting in a projected market volume of US$153.0 million by 2028. The Family Planning eCommerce market is a sub-market of the Medical Products market. Further categories within the Medical Products market are: Medical Supplies, and Other Medical Products.
eCommerce revenue development in the Family Planning market in Turkey
eCommerce revenue growth in the Family Planning market in Turkey
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 2.3 | 89.9 | 52.7 | 96.3 | 8.8 | 36.0 | 20.3 | 58.2 |
Market definition
Definition of the Family Planning market within the Care Products market
Market definition: Care Products > Health Care > Medical Products > Family Planning The category Family Planning includes the online trade of contraceptives (e.g. condoms, vaginal rings), fertility and ovulation tracking (e.g. ovulation test kits, fertility monitors) and pregnancy tests. This category does not cover lubricants. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Contraceptives (e.g. condoms, vaginal rings)
- Fertility and ovulation tracking (e.g. ovulation test kits, fertility monitors)
- Pregnancy tests
Out-of-scope
- Lubricants
Market comparison
The Turkish Family Planning market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category