Care Products market in Turkey

The Turkish Care Products eCommerce market is predicted to reach US$5,739.5 million by 2024 and accounts for 21.6% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.3%, resulting in a projected market volume of US$10,501.0 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Medical Products market in Turkey

The Turkish Medical Products eCommerce market is predicted to reach US$312.7 million by 2024 and accounts for 20.9% of the Health Care eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.2%, resulting in a projected market volume of US$479.0 million by 2028. The Medical Products eCommerce market is a sub-market of the Health Care market. Further categories within the Health Care market are: Eye Care, Nutrition, Other Health Care, and Pharmaceuticals.

eCommerce revenue development in the Medical Products market in Turkey

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Medical Products market in Turkey

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

201720182019202020212022202320242025202620272028
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)33.056.496.560.319.40.531.599.2
as of Health Care (in %)5.04.94.74.34.14.14.03.83.63.53.43.3

Market definition

Definition of the Medical Products market within the Care Products market

Market definition: Care Products > Health Care > Medical Products The category Medical Products includes the online trade of medical supplies (e.g. mobility aids, orthopedic supports) and family planning (e.g. contraceptives, fertility and ovulation tracking). This category does not cover pharmaceuticals. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Medical supplies (e.g. mobility aids, orthopedic supports)
  • Family planning (e.g. contraceptives, fertility and ovulation tracking)

Out-of-scope

  • Pharmaceuticals

Market comparison

The Turkish Medical Products market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis