Care Products market in Turkey

The Turkish Care Products eCommerce market is predicted to reach US$5,739.5 million by 2024 and accounts for 21.6% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.3%, resulting in a projected market volume of US$10,501.0 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Other Pharmaceuticals market in Turkey

The Turkish Other Pharmaceuticals eCommerce market is predicted to reach US$5.3 million by 2024 and accounts for 0.9% of the Pharmaceuticals eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.3%, resulting in a projected market volume of US$10.0 million by 2028. The Other Pharmaceuticals eCommerce market is a sub-market of the Pharmaceuticals market. Further categories within the Pharmaceuticals market are: OTC Drugs, and Prescription Drugs.

eCommerce revenue development in the Other Pharmaceuticals market in Turkey

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Other Pharmaceuticals market in Turkey

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)51.444.847.786.119.499.77.152.3

Market definition

Definition of the Other Pharmaceuticals market within the Care Products market

Market definition: Care Products > Health Care > Pharmaceuticals > Other Pharmaceuticals The category Other Pharmaceuticals includes the online trade of homeopathic remedies (e.g. arnica, nux vomica, chamomilla). This category does not cover perscription pharmaceuticals and otc pharmaceuticals. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Homeopathic remedies (e.g. arnica, nux vomica, chamomilla)

Out-of-scope

  • Perscription pharmaceuticals
  • OTC pharmaceuticals

Market comparison

The Turkish Other Pharmaceuticals market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis