Care Products market in Turkey

The Turkish Care Products eCommerce market is predicted to reach US$5,739.5 million by 2024 and accounts for 21.6% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.3%, resulting in a projected market volume of US$10,501.0 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Other Medical Products market in Turkey

The Turkish Other Medical Products eCommerce market is predicted to reach US$11.9 million by 2024 and accounts for 3.8% of the Medical Products eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.1%, resulting in a projected market volume of US$15.7 million by 2028. The Other Medical Products eCommerce market is a sub-market of the Medical Products market. Further categories within the Medical Products market are: Family Planning, and Medical Supplies.

eCommerce revenue development in the Other Medical Products market in Turkey

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Other Medical Products market in Turkey

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)58.715.312.08.936.650.48.092.4

Market definition

Definition of the Other Medical Products market within the Care Products market

Market definition: Care Products > Health Care > Medical Products > Other Medical Products The category Other Medical Products includes the online trade of first aid supplies (e.g. bandages, wound dressings, plasters), personal protection equipment (e.g. gloves, masks) and medical equipment (e.g. blood pressure monitors, fever thermometers, pulse oximeters). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • First aid supplies (e.g. bandages, wound dressings, plasters)
  • Personal protection equipment (e.g. gloves, masks)
  • Medical equipment (e.g. blood pressure monitors, fever thermometers, pulse oximeters)

Market comparison

The Turkish Other Medical Products market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis