Electronics market in Turkey
The Turkish Electronics eCommerce market is predicted to reach US$8,111.1 million by 2024 and accounts for 30.5% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.5%, resulting in a projected market volume of US$8,623.8 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Electrical Appliances and Consumer Electronics.
Market development
eCommerce revenue development in the TV & Video market in Turkey
The Turkish TV & Video eCommerce market is predicted to reach US$403.0 million by 2024 and accounts for 12.9% of the Consumer Electronics eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -2.1%, resulting in a projected market volume of US$370.6 million by 2028. The TV & Video eCommerce market is a sub-market of the Consumer Electronics market. Further categories within the Consumer Electronics market are: Audio, Cameras, Computing, Fitness Trackers, Game Consoles, Other Consumer Electronics, Printers & Scanners, and Telecommunications.
eCommerce revenue development in the TV & Video market in Turkey
eCommerce revenue growth in the TV & Video market in Turkey
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 19.3 | 50.1 | 64.9 | 18.0 | 68.0 | 93.7 | 83.0 | 37.0 | ||||
as of Consumer Electronics (in %) | 4.6 | 4.9 | 3.9 | 2.9 | 2.5 | 2.2 | 1.9 | 1.6 | 1.3 | 1.1 | 0.9 | 0.8 |
Market definition
Definition of the TV & Video market within the Electronics market
Market definition: Electronics > Consumer Electronics > TV & Video The category TV & Video includes the online trade of TVs, digital/ streaming media players and blu-ray and dvd players and recorders. This category does not cover projectors and screens, streaming services or subscriptions or tv mounting and installation services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- TVs
- Digital/ streaming media players
- Blu-ray and DVD players and recorders
Out-of-scope
- Projectors and screens
- Streaming services or subscriptions
- TV mounting and installation services
Market comparison
The Turkish TV & Video market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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