Electronics market in Turkey

The Turkish Electronics eCommerce market is predicted to reach US$8,111.1 million by 2024 and accounts for 30.5% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.5%, resulting in a projected market volume of US$8,623.8 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Electrical Appliances and Consumer Electronics.

Market development

eCommerce revenue development in the Other Household Appliances market in Turkey

The Turkish Other Household Appliances eCommerce market is predicted to reach US$334.0 million by 2024 and accounts for 7.4% of the Household Appliances eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -0.4%, resulting in a projected market volume of US$328.2 million by 2028. The Other Household Appliances eCommerce market is a sub-market of the Household Appliances market. Further categories within the Household Appliances market are: Cookers & Ovens, Dishwashers, Refrigerators, Small Kitchen Appliances, Vacuum Cleaners, and Washing Machines.

eCommerce revenue development in the Other Household Appliances market in Turkey

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Other Household Appliances market in Turkey

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)10.192.027.273.234.432.468.156.8

Market definition

Definition of the Other Household Appliances market within the Electronics market

Market definition: Electronics > Electrical Appliances > Household Appliances > Other Household Appliances The category Other Household Appliances includes the online trade of air purifiers, humidifiers, dehumidifiers, and more. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Air Purifiers
  • Humidifiers
  • Dehumidifiers
  • Electric fans
  • Freezers
  • Irons
  • Dryers

Market comparison

The Turkish Other Household Appliances market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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