Electronics market in Turkey

The Turkish Electronics eCommerce market is predicted to reach US$8,111.1 million by 2024 and accounts for 30.5% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.5%, resulting in a projected market volume of US$8,623.8 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Electrical Appliances and Consumer Electronics.

Market development

eCommerce revenue development in the Hifi Equipment market in Turkey

The Turkish Hifi Equipment eCommerce market is predicted to reach US$18.4 million by 2024 and accounts for 7.6% of the Audio eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -6.4%, resulting in a projected market volume of US$14.2 million by 2028. The Hifi Equipment eCommerce market is a sub-market of the Audio market. Further categories within the Audio market are: Headphones, Loudspeakers, and Other Audio.

eCommerce revenue development in the Hifi Equipment market in Turkey

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Hifi Equipment market in Turkey

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)28.648.574.222.912.346.192.549.6

Market definition

Definition of the Hifi Equipment market within the Electronics market

Market definition: Electronics > Consumer Electronics > Audio > Hifi Equipment The category Hifi Equipment includes the online trade of stereo systems, compact systems, audio home systems, and more. This category does not cover hifi loudspeakers and car hifi. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Stereo systems
  • Compact systems
  • Audio home systems
  • All-in-one-systems
  • Wifi radios
  • Amplifiers
  • Digital-to-analog converters (DACs)
  • Hifi receivers
  • Turntables

Out-of-scope

  • Hifi Loudspeakers
  • Car Hifi

Market comparison

The Turkish Hifi Equipment market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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