Electronics market in Turkey

The Turkish Electronics eCommerce market is predicted to reach US$21,826.2 million by 2025 and accounts for 43.3% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 12.5%, resulting in a projected market volume of US$34,976.3 million by 2029. Within the Electronics market ECDB considers the following two sub-markets: Electrical Appliances and Consumer Electronics.

Market development

eCommerce revenue development in the Computing market in Turkey

The Turkish Computing eCommerce market is predicted to reach US$1,882.1 million by 2025 and accounts for 21.7% of the Consumer Electronics eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 9.2%, resulting in a projected market volume of US$2,675.0 million by 2029. The Computing eCommerce market is a sub-market of the Consumer Electronics market. Further categories within the Consumer Electronics market are: Audio, Cameras, Fitness Trackers, Game Consoles, Other Consumer Electronics, Printers & Scanners, TV & Video, and Telecommunications.

eCommerce revenue development in the Computing market in Turkey

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Computing market in Turkey

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)71.855.161.810.88.923.446.787.6

Market definition

Definition of the Computing market within the Electronics market

Market definition: Electronics > Consumer Electronics > Computing The category Computing includes the online trade of notebooks & laptops, desktop PCs, tablets, and more. This category does not cover TVs, smartphones or cameras. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Notebooks & Laptops
  • Desktop PCs
  • Tablets
  • Monitors

Out-of-scope

  • TVs
  • Smartphones
  • Cameras
  • Headphones
  • Loudspeakers
  • Printers
  • Scanners
  • Game Consoles
  • Wearables

Select sub-category