Electronics market in Turkey

The Turkish Electronics eCommerce market is predicted to reach US$8,111.1 million by 2024 and accounts for 30.5% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.5%, resulting in a projected market volume of US$8,623.8 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Electrical Appliances and Consumer Electronics.

Market development

eCommerce revenue development in the Headphones market in Turkey

The Turkish Headphones eCommerce market is predicted to reach US$103.0 million by 2024 and accounts for 42.5% of the Audio eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 4.9%, resulting in a projected market volume of US$124.9 million by 2028. The Headphones eCommerce market is a sub-market of the Audio market. Further categories within the Audio market are: Hifi Equipment, Loudspeakers, and Other Audio.

eCommerce revenue development in the Headphones market in Turkey

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Headphones market in Turkey

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)75.774.573.473.988.14.269.733.1

Market definition

Definition of the Headphones market within the Electronics market

Market definition: Electronics > Consumer Electronics > Audio > Headphones The category Headphones includes the online trade of over-ear headphones, on-ear headphones, in-ear headphones (earbuds), and more. This category does not cover loudspeakers and hearing protection. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Over-ear headphones
  • On-ear headphones
  • In-ear headphones (earbuds)
  • Wireless bluetooth headphones
  • Noise-canceling headphones
  • Gaming headsets
  • Studio and professional headphones

Out-of-scope

  • Loudspeakers
  • Hearing protection

Market comparison

The Turkish Headphones market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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