Electronics market in Turkey

The Turkish Electronics eCommerce market is predicted to reach US$18,764.3 million by 2024 and accounts for 42.4% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.9%, resulting in a projected market volume of US$31,560.9 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Electrical Appliances and Consumer Electronics.

Market development

eCommerce revenue development in the Printers market in Turkey

The Turkish Printers eCommerce market is predicted to reach US$174.3 million by 2024 and accounts for 54.6% of the Printers & Scanners eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.8%, resulting in a projected market volume of US$292.3 million by 2028. The Printers eCommerce market is a sub-market of the Printers & Scanners market. Further categories within the Printers & Scanners market are: Cartridges & Toners, Other Printers & Scanners, and Scanners.

eCommerce revenue development in the Printers market in Turkey

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Printers market in Turkey

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)9.513.076.541.951.763.918.88.1

Market definition

Definition of the Printers market within the Electronics market

Market definition: Electronics > Consumer Electronics > Printers & Scanners > Printers The category Printers includes the online trade of printers (e.g. inkjet printers, laser printers, all-in-one printers, photo printers, wireless printers, label printers) and multifunction devices. This category does not cover scanners, cartridges and toners or printer and scanner accessories. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Printers (e.g. inkjet printers, laser printers, all-in-one printers, Photo printers, wireless printers, label printers)
  • Multifunction devices

Out-of-scope

  • Scanners
  • Cartridges and toners
  • Printer and scanner accessories

Market comparison

The Turkish Printers market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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