Electronics market in Turkey
The Turkish Electronics eCommerce market is predicted to reach US$8,111.1 million by 2024 and accounts for 30.5% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.5%, resulting in a projected market volume of US$8,623.8 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Electrical Appliances and Consumer Electronics.
Market development
eCommerce revenue development in the Media Boxes & Sticks market in Turkey
The Turkish Media Boxes & Sticks eCommerce market is predicted to reach US$12.8 million by 2024 and accounts for 3.2% of the TV & Video eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -7.9%, resulting in a projected market volume of US$9.2 million by 2028. The Media Boxes & Sticks eCommerce market is a sub-market of the TV & Video market. Further categories within the TV & Video market are: Other TV & Video, and Televisions.
eCommerce revenue development in the Media Boxes & Sticks market in Turkey
eCommerce revenue growth in the Media Boxes & Sticks market in Turkey
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 66.1 | 15.3 | 90.4 | 58.1 | 31.2 | 99.1 | 96.4 | 24.7 |
Market definition
Definition of the Media Boxes & Sticks market within the Electronics market
Market definition: Electronics > Consumer Electronics > TV & Video > Media Boxes & Sticks The category Media Boxes & Sticks includes the online trade of streaming media players (e.g. amazon fire tv, apple tv, and google chromecast, roku), digital media players and smart tv boxes. This category does not cover tv antennas and reception equipment and blu-ray and dvd players and recorders. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Streaming media players (e.g. Amazon Fire TV, Apple TV, and Google Chromecast, Roku)
- Digital media players
- Smart TV boxes
Out-of-scope
- TV antennas and reception equipment
- Blu-ray and DVD players and recorders
Market comparison
The Turkish Media Boxes & Sticks market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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