Electronics market in Turkey

The Turkish Electronics eCommerce market is predicted to reach US$8,111.1 million by 2024 and accounts for 30.5% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.5%, resulting in a projected market volume of US$8,623.8 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Electrical Appliances and Consumer Electronics.

Market development

eCommerce revenue development in the Media Boxes & Sticks market in Turkey

The Turkish Media Boxes & Sticks eCommerce market is predicted to reach US$12.8 million by 2024 and accounts for 3.2% of the TV & Video eCommerce market in Turkey. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -7.9%, resulting in a projected market volume of US$9.2 million by 2028. The Media Boxes & Sticks eCommerce market is a sub-market of the TV & Video market. Further categories within the TV & Video market are: Other TV & Video, and Televisions.

eCommerce revenue development in the Media Boxes & Sticks market in Turkey

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Media Boxes & Sticks market in Turkey

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)40.433.752.147.89.399.374.487.2

Market definition

Definition of the Media Boxes & Sticks market within the Electronics market

Market definition: Electronics > Consumer Electronics > TV & Video > Media Boxes & Sticks The category Media Boxes & Sticks includes the online trade of streaming media players (e.g. amazon fire tv, apple tv, and google chromecast, roku), digital media players and smart tv boxes. This category does not cover tv antennas and reception equipment and blu-ray and dvd players and recorders. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Streaming media players (e.g. Amazon Fire TV, Apple TV, and Google Chromecast, Roku)
  • Digital media players
  • Smart TV boxes

Out-of-scope

  • TV antennas and reception equipment
  • Blu-ray and DVD players and recorders

Market comparison

The Turkish Media Boxes & Sticks market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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