Electronics market in Turkey
The Turkish Electronics eCommerce market is predicted to reach US$8,111.1 million by 2024 and accounts for 30.5% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.5%, resulting in a projected market volume of US$8,623.8 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Electrical Appliances and Consumer Electronics.
Market development
eCommerce revenue development in the Hair Dryers market in Turkey
The Turkish Hair Dryers eCommerce market is predicted to reach US$110.6 million by 2024 and accounts for 22.5% of the Personal Care Appliances eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.2%, resulting in a projected market volume of US$135.5 million by 2028. The Hair Dryers eCommerce market is a sub-market of the Personal Care Appliances market. Further categories within the Personal Care Appliances market are: Electric Toothbrushes, Other Personal Care Appliances, and Shavers.
eCommerce revenue development in the Hair Dryers market in Turkey
eCommerce revenue growth in the Hair Dryers market in Turkey
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 43.5 | 89.9 | 39.2 | 70.2 | 15.0 | 96.6 | 63.7 | 21.3 |
Market definition
Definition of the Hair Dryers market within the Electronics market
Market definition: Electronics > Electrical Appliances > Personal Care Appliances > Hair Dryers The category Hair Dryers includes the online trade of hair dryers (e.g. ionic hair dryers, ceramic hair dryers, tourmaline hair dryers, diffuser hair dryers) and blow dryer brushes. This category does not cover hooded hair dryers and wall-mounted hair dryers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Hair dryers (e.g. ionic hair dryers, ceramic hair dryers, tourmaline hair dryers, diffuser hair dryers)
- Blow dryer brushes
Out-of-scope
- Hooded hair dryers
- Wall-mounted hair dryers
Market comparison
The Turkish Hair Dryers market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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