Electronics market in Turkey
The Turkish Electronics eCommerce market is predicted to reach US$8,111.1 million by 2024 and accounts for 30.5% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.5%, resulting in a projected market volume of US$8,623.8 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Electrical Appliances and Consumer Electronics.
Market development
eCommerce revenue development in the Household Appliances market in Turkey
The Turkish Household Appliances eCommerce market is predicted to reach US$4,503.9 million by 2024 and accounts for 90.2% of the Electrical Appliances eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.7%, resulting in a projected market volume of US$4,808.8 million by 2028. The Household Appliances eCommerce market is a sub-market of the Electrical Appliances market. Further categories within the Electrical Appliances market are: Personal Care Appliances.
eCommerce revenue development in the Household Appliances market in Turkey
eCommerce revenue growth in the Household Appliances market in Turkey
Net eCommerce revenue split by sub-category
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
| Growth (in %) | 15.1 | 45.8 | 27.2 | 14.2 | 71.4 | 64.7 | 94.4 | 10.9 | ||||
| as of Electrical Appliances (in %) | 8.3 | 8.6 | 7.3 | 9.1 | 8.0 | 7.7 | 7.6 | 7.4 | 7.4 | 7.1 | 7.0 | 6.8 |
Market definition
Definition of the Household Appliances market within the Electronics market
Market definition: Electronics > Electrical Appliances > Household Appliances The category Household Appliances includes the online trade of kitchen appliances, laundry appliances, cleaning appliances, and more. This category does not cover consumer electronics and personal care appliances. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Kitchen appliances
- Laundry appliances
- Cleaning appliances
- Heating and cooling appliances
- Small appliances
- Smart home appliances
Out-of-scope
- Consumer electronics
- Personal care appliances
Market comparison
The Turkish Household Appliances market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category