Electronics market in Turkey

The Turkish Electronics eCommerce market is predicted to reach US$18,764.3 million by 2024 and accounts for 42.4% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.9%, resulting in a projected market volume of US$31,560.9 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Electrical Appliances and Consumer Electronics.

Market development

eCommerce revenue development in the Other Printers & Scanners market in Turkey

The Turkish Other Printers & Scanners eCommerce market is predicted to reach US$2.0 million by 2024 and accounts for 0.6% of the Printers & Scanners eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.9%, resulting in a projected market volume of US$3.1 million by 2028. The Other Printers & Scanners eCommerce market is a sub-market of the Printers & Scanners market. Further categories within the Printers & Scanners market are: Cartridges & Toners, Printers, and Scanners.

eCommerce revenue development in the Other Printers & Scanners market in Turkey

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Other Printers & Scanners market in Turkey

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)53.379.087.010.196.665.681.042.3

Market definition

Definition of the Other Printers & Scanners market within the Electronics market

Market definition: Electronics > Consumer Electronics > Printers & Scanners > Other Printers & Scanners The category Other Printers & Scanners includes the online trade of printer and scanner accessories (e.g. printer paper and media, printer stands, cleaning kits). This category does not cover printers, scanners or cartridges and toners. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Printer and scanner accessories (e.g. printer paper and media, printer stands, cleaning kits)

Out-of-scope

  • Printers
  • Scanners
  • Cartridges and toners

Market comparison

The Turkish Other Printers & Scanners market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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