Global Fashion market

The global Fashion eCommerce market is expected to increase over the next years. It is predicted to reach US$1,254,197.4 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.4%. ECDB considers the following three sub-markets within the Fashion market: Apparel, Footwear, and Bags & Accessories. Apparel is the largest sub-market and accounts for 51.4% of the global Fashion market.

Market development

eCommerce revenue development in the global Watches market

The global Watches eCommerce market is expected to increase over the next years. It is predicted to reach US$28,026.0 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.8%. The Watches eCommerce market is a sub-market of the Jewelry & Watches market and accounts for 33.1% within this market. Further categories within the Jewelry & Watches market are: Jewelry and Other Jewelry & Watches.

eCommerce revenue development in the global Watches market

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the global Watches market

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)76.361.918.459.021.833.813.239.0

Online share

eCommerce online share of the total Watches market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Watches retail market, the online share is 31.7% and will increase by an average of 4.3% to 37.6% by 2028.

eCommerce online share of the total Watches market

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)96.7%34.3%31.0%94.4%15.2%22.2%65.5%13.8%

Market definition

Definition of the Watches market within the Fashion market

Market definition: Fashion > Bags & Accessories > Jewelry & Watches > Watches The category Watches includes the online trade of watches (e.g. analog watches, digital watches, quartz watches, pocket watches) and watch straps and bands. This category does not cover smartwatches, fitness trackers or jewelry. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Watches (e.g. analog watches, digital watches, quartz watches, pocket watches)
  • Watch straps and bands

Out-of-scope

  • Smartwatches
  • Fitness trackers
  • Jewelry

Market comparison

The Global Watches market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis