Global Fashion market
The global Fashion eCommerce market is expected to increase over the next years. It is predicted to reach US$1,371,940.0 million by 2025 and the expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 7.4%. ECDB considers the following three sub-markets within the Fashion market: Apparel, Footwear, and Bags & Accessories. Apparel is the largest sub-market and accounts for 52.3% of the global Fashion market.
Monthly revenues
Monthly eCommerce revenues in the global Footwear market
The monthly eCommerce revenue of the global Footwear market was US$27,355 million in February 2025. This refers to a growth of -6.4% compared to January 2025. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 10.4% of the total 2024 revenue of the global Footwear market and the lowest in February 2025 with 6.8% of the total 2025 revenue.
Revenue Last Month
US$27,354.5m
The eCommerce revenue fell by 6.4% from January 2025 to February 2025.
Monthly revenue shares in the last 12 months
| 0-2025 | 1-2025 | 2-2025 | 3-2025 | 4-2025 | 5-2025 | 6-2025 | 7-2025 | 8-2025 | 9-2025 | 10-2025 | 11-2025 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 50.5 | 38.7 | 35.1 | 58.2 | 59.7 | 78.5 | 53.3 | 61.4 | 84.9 | 30.5 | 71.9 | 78.2 |
Market development
eCommerce revenue development in the global Footwear market
The global Footwear eCommerce market is expected to increase over the next years. It is predicted to reach US$402,183.1 million by 2025 and the expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 4.3%. The Footwear eCommerce market is a sub-market of the Fashion market and accounts for 29.3% within this market. Further categories within the Fashion market are: Apparel and Bags & Accessories.
eCommerce revenue development in the global Footwear market
eCommerce revenue growth in the global Footwear market
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 89.6 | 9.7 | 71.1 | 94.8 | 72.2 | 35.6 | 46.3 | 16.7 |
Top stores
Top five Footwear online stores worldwide by net sales 2024
With sales in the global Footwear market, jd.com generated a revenue of US$8,242.2 million in 2024, which means it is the leading online store in this market. The global Footwear ranking is based on all online stores that generated sales in this market in 2024. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Footwear.
eCommerce net sales generated in the Footwear market in 2024
| Filtered revenue / share eCommerce net sales refer to the year 2024 | Global revenue eCommerce net sales refer to the year 2024 | Growth eCommerce net sales growth refers to 2024/2023 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Footwear market within the Fashion market
Market definition: Fashion > Footwear The category Footwear comprises digital sales of sneakers, sports shoes, sandals, and more. This category does not cover sport-specific footware (e.g. soccer shoes, climbing shoes, bike shoes) and orthopedic footwear. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Sneakers
- Sports shoes
- Sandals
- Boots
- High heels
- Slippers
Out-of-scope
- Sport specific footware (e.g. soccer shoes, climbing shoes, bike shoes)
- Orthopedic footwear
Select sub-category