Global Fashion market

The global Fashion eCommerce market is expected to increase over the next years. It is predicted to reach US$1,251,335.0 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.3%. ECDB considers the following three sub-markets within the Fashion market: Apparel, Footwear, and Bags & Accessories. Apparel is the largest sub-market and accounts for 51.4% of the global Fashion market.

Monthly revenues

Monthly eCommerce revenues in the global Apparel market

The monthly eCommerce revenue of the global Apparel market was US$63,289 million in November 2024. This refers to a growth of -1.3% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in October 2024 with 10.0% of the total 2024 revenue of the global Apparel market and the lowest in August 2024 with 7.5% of the total 2024 revenue.

Revenue Last Month

US$63,288.6m

The eCommerce revenue fell by 1.3% from October 2024 to November 2024.

11-2024-1.3%

Monthly revenue shares in the last 12 months

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)90.567.067.911.014.859.39.559.10.761.984.327.7

Market development

eCommerce revenue development in the global Apparel market

The global Apparel eCommerce market is expected to increase over the next years. It is predicted to reach US$643,349.9 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.2%. The Apparel eCommerce market is a sub-market of the Fashion market and accounts for 51.4% within this market. Further categories within the Fashion market are: Bags & Accessories and Footwear.

eCommerce revenue development in the global Apparel market

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the global Apparel market

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)46.677.675.245.270.074.721.322.0

Online share

eCommerce online share of the total Apparel market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Apparel retail market, the online share is 34.8% and will increase by an average of 8.5% to 48.2% by 2028.

eCommerce online share of the total Apparel market

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)89.0%12.5%7.5%83.8%40.8%87.1%87.8%59.2%

Top stores

Top five Apparel online stores worldwide by net sales 2023

With sales in the global Apparel market, shein.com generated a revenue of US$20,526.9 million in 2023, which means it is the leading online store in this market. The global Apparel ranking is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Apparel.

eCommerce net sales generated in the Apparel market in 2023

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
no-access-0
US$900.0m
20.7%
US$8,300.0m8.3%
no-access-1
US$550.0m
12.0%
US$4,600.0m12.4%
no-access-2
US$470.0m
3.9%
US$1,190.0m33.6%
no-access-3
US$430.0m
20.6%
US$2,122.0m18.0%
no-access-4
US$370.0m
20.7%
US$1,814.0m12.6%

See further stores

Worldwide - Apparel Worldwide - All Categories

Market definition

Definition of the Apparel market within the Fashion market

Market definition: Fashion > Apparel The category Apparel encompasses the commercial (B2C) sale of outerwear (e.g. jackets, coats), tops (e.g. t-shirts, sweaters, blouses), bottoms (e.g. pants, shorts, skirts), and more. Not covered are sport-specific apparel (e.g. wetsuits, snowsuits, goalkeeper gloves), footwear or fashion accessories (e.g. gloves, hats, scarves). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Outerwear (e.g. jackets, coats)
  • Tops (e.g. t-shirts, sweaters, blouses)
  • Bottoms (e.g. pants, shorts, skirts)
  • Undergarments (e.g. underwear, socks)
  • Activewear (e.g. joggers, tights, tricots)

Out-of-scope

  • Sport-specific apparel (e.g. wetsuits, snowsuits, goalkeeper gloves)
  • Footwear
  • Fashion accessories (e.g. gloves, hats, scarves)