Global Fashion market

The global Fashion eCommerce market is expected to increase over the next years. It is predicted to reach US$1,254,197.4 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.4%. ECDB considers the following three sub-markets within the Fashion market: Apparel, Footwear, and Bags & Accessories. Apparel is the largest sub-market and accounts for 51.4% of the global Fashion market.

Market development

eCommerce revenue development in the global Active Footwear market

The global Active Footwear eCommerce market is expected to increase over the next years. It is predicted to reach US$125,796.5 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.2%. The Active Footwear eCommerce market is a sub-market of the Footwear market and accounts for 33.0% within this market. Further categories within the Footwear market are: Boots, Flat Shoes, High Heels & Pumps, Other Footwear, and Sandals.

eCommerce revenue development in the global Active Footwear market

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the global Active Footwear market

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)36.613.915.661.762.039.275.336.0

Online share

eCommerce online share of the total Active Footwear market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Active Footwear retail market, the online share is 28.0% and will increase by an average of 4.9% to 33.8% by 2028.

eCommerce online share of the total Active Footwear market

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)86.0%35.5%36.9%47.8%60.5%53.2%1.2%88.6%

Market definition

Definition of the Active Footwear market within the Fashion market

Market definition: Fashion > Footwear > Active Footwear The category Active Footwear includes the online trade of sneakers and non-sport-specific footwear (e.g. running shoes, basketball shoes, tennis shoes). This category does not cover sport-specific footwear (e.g. soccer shoes, climbing shoes, bike shoes). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Sneakers
  • Non-sport-specific footwear (e.g. running shoes, basketball shoes, tennis shoes)

Out-of-scope

  • Sport-specific footwear (e.g. soccer shoes, climbing shoes, bike shoes)

Market comparison

The Global Active Footwear market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis