Global Fashion market

The global Fashion eCommerce market is expected to increase over the next years. It is predicted to reach US$1,254,197.4 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.4%. ECDB considers the following three sub-markets within the Fashion market: Apparel, Footwear, and Bags & Accessories. Apparel is the largest sub-market and accounts for 51.4% of the global Fashion market.

Market development

eCommerce revenue development in the global T-Shirts, Shirts & Blouses market

The global T-Shirts, Shirts & Blouses eCommerce market is expected to increase over the next years. It is predicted to reach US$117,762.6 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.7%. The T-Shirts, Shirts & Blouses eCommerce market is a sub-market of the Apparel market and accounts for 18.3% within this market. Further categories within the Apparel market are: Dresses & Skirts, Jackets, Coats & Anoraks, Other Apparel, Pants, Socks, Suits & Trouser Suits, Sweaters, Underwear & Nightwear, and Workwear.

eCommerce revenue development in the global T-Shirts, Shirts & Blouses market

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the global T-Shirts, Shirts & Blouses market

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)79.117.246.027.955.595.149.05.1

Online share

eCommerce online share of the total T-Shirts, Shirts & Blouses market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global T-Shirts, Shirts & Blouses retail market, the online share is 35.6% and will increase by an average of 8.4% to 49.1% by 2028.

eCommerce online share of the total T-Shirts, Shirts & Blouses market

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)37.1%44.2%77.4%74.2%46.8%57.0%65.8%43.6%

Market definition

Definition of the T-Shirts, Shirts & Blouses market within the Fashion market

Market definition: Fashion > Apparel > T-Shirts, Shirts & Blouses The category T-Shirts, Shirts & Blouses includes the online trade of t-shirts (e.g. crewneck t-shirts, v-neck t-shirts, graphic t-shirts), shirts (e.g. polo shirts, button-up shirts, flannel shirts) and blouses. This category does not cover sweaters, hoodies or cardigans. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • T-shirts (e.g. crewneck t-shirts, v-neck t-shirts, graphic t-shirts)
  • Shirts (e.g. polo shirts, button-up shirts, flannel shirts)
  • Blouses

Out-of-scope

  • Sweaters
  • Hoodies
  • Cardigans

Market comparison

The Global T-Shirts, Shirts & Blouses market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis