Fashion market in Pakistan

The Pakistani Fashion eCommerce market is predicted to reach US$614.1 million by 2024 and accounts for 18.9% of the total eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.2%, resulting in a projected market volume of US$904.3 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Scarves & Shawls market in Pakistan

The Pakistani Scarves & Shawls eCommerce market is predicted to reach US$1.6 million by 2024 and accounts for 5.2% of the Fashion Accessories eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.6%, resulting in a projected market volume of US$2.6 million by 2028. The Scarves & Shawls eCommerce market is a sub-market of the Fashion Accessories market. Further categories within the Fashion Accessories market are: Belts, Headwear, Other Accessories, Sunglasses, and Wallets & Purses.

eCommerce revenue development in the Scarves & Shawls market in Pakistan

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Scarves & Shawls market in Pakistan

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)65.95.361.820.759.671.430.412.9

Market definition

Definition of the Scarves & Shawls market within the Fashion market

Market definition: Fashion > Bags & Accessories > Fashion Accessories > Scarves & Shawls The category Scarves & Shawls includes the online trade of scarves (e.g. silk scarves, wool scarves, cotton scarves) and shawls (e.g. fur shawls, chiffon shawls). This category does not cover head bands. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Scarves (e.g. silk scarves, wool scarves, cotton scarves)
  • Shawls (e.g. fur shawls, chiffon shawls)

Out-of-scope

  • Head bands

Market comparison

The Pakistani Scarves & Shawls market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis