Fashion market in Pakistan

The Pakistani Fashion eCommerce market is predicted to reach US$534.7 million by 2024 and accounts for 18.3% of the total eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.1%, resulting in a projected market volume of US$757.1 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Pakistani Fashion retail market, the online share is 32.0% and will increase by an average of 11.7% to 49.8% by 2028.

With sales in the Pakistani Fashion market, gulahmedshop.com generated a revenue of US$20.1 million in 2023, which means it is the leading online store in this market. The Fashion ranking of Pakistan is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

The Pakistani Fashion eCommerce market in 2023 in terms of offered payment methods is fragmented and dominated by a few providers with Cash on delivery (Cash on delivery) covering the largest share with 100.0% of all online stores checked. Other offered payment methods in the Pakistani Fashion eCommerce market in 2023 are VISA (Cards) with 75.0%, Mastercard (Cards) with 71.7%, and Bank transfer/cash in advance (Bank transfer) with 50.0%. With 40.0% Invoice (unknown) has already a significantly smaller coverage compared to Cash on delivery (Cash on delivery).