Fashion market in Pakistan

The Pakistani Fashion eCommerce market is predicted to reach US$614.1 million by 2024 and accounts for 18.9% of the total eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.2%, resulting in a projected market volume of US$904.3 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Other Jewelry & Watches market in Pakistan

The Pakistani Other Jewelry & Watches eCommerce market is predicted to reach US$1.0 million by 2024 and accounts for 2.2% of the Jewelry & Watches eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.6%, resulting in a projected market volume of US$1.4 million by 2028. The Other Jewelry & Watches eCommerce market is a sub-market of the Jewelry & Watches market. Further categories within the Jewelry & Watches market are: Jewelry, and Watches.

eCommerce revenue development in the Other Jewelry & Watches market in Pakistan

in million US$

eCommerce revenue growth in the Other Jewelry & Watches market in Pakistan

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)73.59.316.359.573.940.117.911.0

Market definition

Definition of the Other Jewelry & Watches market within the Fashion market

Market definition: Fashion > Bags & Accessories > Jewelry & Watches > Other Jewelry & Watches The category Other Jewelry & Watches includes the online trade of brooches and pins and cufflinks. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Brooches and pins
  • Cufflinks

Market comparison

The Pakistani Other Jewelry & Watches market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %