Fashion market in Pakistan

The Pakistani Fashion eCommerce market is predicted to reach US$614.1 million by 2024 and accounts for 18.9% of the total eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.2%, resulting in a projected market volume of US$904.3 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Belts market in Pakistan

The Pakistani Belts eCommerce market is predicted to reach US$5.6 million by 2024 and accounts for 17.8% of the Fashion Accessories eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.3%, resulting in a projected market volume of US$8.8 million by 2028. The Belts eCommerce market is a sub-market of the Fashion Accessories market. Further categories within the Fashion Accessories market are: Headwear, Other Accessories, Scarves & Shawls, Sunglasses, and Wallets & Purses.

eCommerce revenue development in the Belts market in Pakistan

in million US$

eCommerce revenue growth in the Belts market in Pakistan

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)4.659.180.917.56.26.083.922.5

Market definition

Definition of the Belts market within the Fashion market

Market definition: Fashion > Bags & Accessories > Fashion Accessories > Belts The category Belts includes the online trade of belts (e.g. leather belts, chain belts, western belts). This category does not cover tool belts. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Belts (e.g. leather belts, chain belts, western belts)

Out-of-scope

  • Tool belts

Market comparison

The Pakistani Belts market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %