Care Products market in Kazakhstan
The Kazakhstani Care Products eCommerce market is predicted to reach US$107.8 million by 2024 and accounts for 8.7% of the total eCommerce market in Kazakhstan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 18.2%, resulting in a projected market volume of US$210.3 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Protein Drinks & Bars market in Kazakhstan
The Kazakhstani Protein Drinks & Bars eCommerce market is predicted to reach US$2.4 million by 2024 and accounts for 26.7% of the Nutrition eCommerce market in Kazakhstan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.5%, resulting in a projected market volume of US$3.6 million by 2028. The Protein Drinks & Bars eCommerce market is a sub-market of the Nutrition market. Further categories within the Nutrition market are: Food Supplements, Health Teas, and Other Nutrition.
eCommerce revenue development in the Protein Drinks & Bars market in Kazakhstan
eCommerce revenue growth in the Protein Drinks & Bars market in Kazakhstan
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 64.9 | 56.8 | 52.9 | 12.2 | 72.3 | 47.3 | 88.2 | 66.9 |
Market definition
Definition of the Protein Drinks & Bars market within the Care Products market
Market definition: Care Products > Health Care > Nutrition > Protein Drinks & Bars The category Protein Drinks & Bars includes the online trade of protein drinks (e.g. ready-to-drink protein shakes, protein powders) and protein bars (e.g. protein snack bars, protein cookies, protein brownies). This category does not cover food supplements. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Protein drinks (e.g. ready-to-drink protein shakes, protein powders)
- Protein bars (e.g. protein snack bars, protein cookies, protein brownies)
Out-of-scope
- Food Supplements
Market comparison
The Kazakhstani Protein Drinks & Bars market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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