Care Products market in Kazakhstan
The Kazakhstani Care Products eCommerce market is predicted to reach US$107.8 million by 2024 and accounts for 8.7% of the total eCommerce market in Kazakhstan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 18.2%, resulting in a projected market volume of US$210.3 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Other Hygiene market in Kazakhstan
The Kazakhstani Other Hygiene eCommerce market is predicted to reach US$0.4 million by 2024 and accounts for 5.2% of the Hygiene eCommerce market in Kazakhstan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 22.3%, resulting in a projected market volume of US$0.8 million by 2028. The Other Hygiene eCommerce market is a sub-market of the Hygiene market. Further categories within the Hygiene market are: Feminine Hygiene, Handkerchiefs, and Toilet Paper.
eCommerce revenue development in the Other Hygiene market in Kazakhstan
eCommerce revenue growth in the Other Hygiene market in Kazakhstan
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 6.6 | 94.6 | 67.0 | 96.7 | 92.3 | 83.3 | 20.1 | 50.0 |
Market definition
Definition of the Other Hygiene market within the Care Products market
Market definition: Care Products > Personal Care > Hygiene > Other Hygiene The category Other Hygiene includes the online trade of baby wipes and diapers, incontinence products and oral care products (e.g. toothbrushes, toothpastes, mouthwashes, dental flosses). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Baby wipes and diapers
- Incontinence products
- Oral care products (e.g. toothbrushes, toothpastes, mouthwashes, dental flosses)
Market comparison
The Kazakhstani Other Hygiene market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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