Hobby & Leisure market in Indonesia
The Indonesian Hobby & Leisure eCommerce market is predicted to reach US$7,826.3 million by 2025 and accounts for 9.7% of the total eCommerce market in Indonesia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 12.2%, resulting in a projected market volume of US$12,382.8 million by 2029. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Stationery, Crafts & Art Supplies, Sports Equipment, Toys, Pet Supplies, Camping & Adventure, Musical Instruments, Bullion & Precious Metal, Flowers & Gifts, Other Hobby & Leisure, Smoking Supplies, and Erotic & Adult.
Monthly revenues
Monthly eCommerce revenues in the Indonesian Smoking Supplies market
The monthly eCommerce revenue of the Indonesian Smoking Supplies market was US$10 million in March 2025. This refers to a growth of 4.4% compared to February 2025. Within the last 12 months, the monthly revenue share was the highest in July 2024 with 9.2% of the total 2024 revenue of the Indonesian Smoking Supplies market and the lowest in February 2025 with 7.8% of the total 2025 revenue.
Revenue Last Month
US$10.5m
The eCommerce revenue grew by 4.4% from February 2025 to March 2025.
Monthly revenue shares in the last 12 months
| 0-2025 | 1-2025 | 2-2025 | 3-2025 | 4-2025 | 5-2025 | 6-2025 | 7-2025 | 8-2025 | 9-2025 | 10-2025 | 11-2025 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 21.9 | 6.0 | 16.9 | 94.3 | 1.2 | 24.3 | 86.6 | 38.5 | 89.5 | 84.4 | 34.2 | 38.6 |
Market development
eCommerce revenue development in the Smoking Supplies market in Indonesia
The Indonesian Smoking Supplies eCommerce market is predicted to reach US$128.3 million by 2025 and accounts for 1.6% of the Hobby & Leisure eCommerce market in Indonesia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 14.1%, resulting in a projected market volume of US$217.1 million by 2029. The Smoking Supplies eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.
eCommerce revenue development in the Smoking Supplies market in Indonesia
eCommerce revenue growth in the Smoking Supplies market in Indonesia
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 92.2 | 56.2 | 64.3 | 2.1 | 55.2 | 82.0 | 53.1 | 76.1 |
Market definition
Definition of the Smoking Supplies market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Smoking Supplies The category Smoking Supplies encompasses the commercial (B2C) sale of tobacco (e.g. smoking blends, e-liquids), smoking devices (e.g. pipes, vaporizers, vaping pens, water pipes) and smoking supplies (e.g. rolling papers, filters, ashtrays, grinders, cigar and cigarette cases). Not covered are smoking cessation products (e.g. nicotine gum, nicotine patches, nicotine lozenges). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Tobacco (e.g. smoking blends, E-Liquids)
- Smoking devices (e.g. pipes, vaporizers, vaping pens, water pipes)
- Smoking supplies (e.g. rolling papers, filters, ashtrays, grinders, cigar and cigarette cases)
Out-of-scope
- Smoking cessation products (e.g. nicotine gum, nicotine patches, nicotine lozenges)
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