Hobby & Leisure market in Indonesia
The Indonesian Hobby & Leisure eCommerce market is predicted to reach US$6,540.9 million by 2024 and accounts for 10.1% of the total eCommerce market in Indonesia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.0%, resulting in a projected market volume of US$11,432.8 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Stationery, Crafts & Art Supplies, Sports Equipment, Toys, Pet Supplies, Camping & Adventure, Musical Instruments, Bullion & Precious Metal, Flowers & Gifts, Other Hobby & Leisure, Smoking Supplies, and Erotic & Adult.
Monthly revenues
Monthly eCommerce revenues in the Indonesian Other Hobby & Leisure market
The monthly eCommerce revenue of the Indonesian Other Hobby & Leisure market was US$17 million in November 2024. This refers to a growth of -19.3% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in October 2024 with 10.4% of the total 2024 revenue of the Indonesian Other Hobby & Leisure market and the lowest in July 2024 with 6.9% of the total 2024 revenue.
Revenue Last Month
US$16.7m
The eCommerce revenue fell by 19.3% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 35.6 | 46.9 | 28.9 | 13.6 | 73.9 | 66.5 | 49.3 | 36.6 | 63.0 | 45.4 | 60.8 | 20.3 |
Market development
eCommerce revenue development in the Other Hobby & Leisure market in Indonesia
The Indonesian Other Hobby & Leisure eCommerce market is predicted to reach US$200.0 million by 2024 and accounts for 3.1% of the Hobby & Leisure eCommerce market in Indonesia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.8%, resulting in a projected market volume of US$372.0 million by 2028. The Other Hobby & Leisure eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.
eCommerce revenue development in the Other Hobby & Leisure market in Indonesia
eCommerce revenue growth in the Other Hobby & Leisure market in Indonesia
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 60.4 | 40.7 | 56.1 | 92.8 | 19.2 | 77.1 | 44.0 | 70.9 |
Top stores
Top five Other Hobby & Leisure online stores in Indonesia by net sales 2023
With sales in the Indonesian Other Hobby & Leisure market, bhinneka.com generated a revenue of US$1.0 million in 2023, which means it is the leading online store in this market. The Other Hobby & Leisure ranking of Indonesia is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Other Hobby & Leisure market in Indonesia in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
Market definition
Definition of the Other Hobby & Leisure market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Other Hobby & Leisure The category Other Hobby & Leisure comprises digital sales of collectibles (e.g. art, paintings, sculptures, stamps, coins), model kits (e.g. for building airplanes, ships, cars), drones, and more. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Collectibles (e.g. art, paintings, sculptures, stamps, coins)
- Model kits (e.g. for building airplanes, ships, cars)
- Drones
- Motorcycle protective gear and accessories (e.g. helmets, riding gear, gloves)
Select sub-category