Hobby & Leisure market in Indonesia
The Indonesian Hobby & Leisure eCommerce market is predicted to reach US$6,540.9 million by 2024 and accounts for 10.1% of the total eCommerce market in Indonesia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.0%, resulting in a projected market volume of US$11,432.8 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Stationery, Crafts & Art Supplies, Sports Equipment, Toys, Pet Supplies, Camping & Adventure, Musical Instruments, Bullion & Precious Metal, Flowers & Gifts, Other Hobby & Leisure, Smoking Supplies, and Erotic & Adult.
Monthly revenues
Monthly eCommerce revenues in the Indonesian Flowers & Gifts market
The monthly eCommerce revenue of the Indonesian Flowers & Gifts market was US$19 million in November 2024. This refers to a growth of -3.2% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in December 2023 with 9.8% of the total 2023 revenue of the Indonesian Flowers & Gifts market and the lowest in September 2024 with 7.5% of the total 2024 revenue.
Revenue Last Month
US$19.0m
The eCommerce revenue fell by 3.2% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 70.1 | 21.6 | 63.0 | 29.7 | 53.7 | 56.7 | 51.5 | 30.4 | 63.1 | 29.6 | 73.1 | 60.4 |
Market development
eCommerce revenue development in the Flowers & Gifts market in Indonesia
The Indonesian Flowers & Gifts eCommerce market is predicted to reach US$235.9 million by 2024 and accounts for 3.6% of the Hobby & Leisure eCommerce market in Indonesia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.3%, resulting in a projected market volume of US$430.9 million by 2028. The Flowers & Gifts eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.
eCommerce revenue development in the Flowers & Gifts market in Indonesia
eCommerce revenue growth in the Flowers & Gifts market in Indonesia
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 28.9 | 28.8 | 94.2 | 59.4 | 10.0 | 21.1 | 60.3 | 33.2 |
Top stores
Top five Flowers & Gifts online stores in Indonesia by net sales 2023
With sales in the Indonesian Flowers & Gifts market, outerbloom.com generated a revenue of US$0.5 million in 2023, which means it is the leading online store in this market. The Flowers & Gifts ranking of Indonesia is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Flowers & Gifts market in Indonesia in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Flowers & Gifts market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Flowers & Gifts The category Flowers & Gifts includes the online trade of fresh cut flowers, bouquets, gift baskets, and more. Online stores dedicated to the sale of plants (e.g. succulents, ferns, orchids), garden equipment or gift certificates or vouchers are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Fresh cut flowers
- Bouquets
- Gift baskets
- Greeting cards
- Gift wrapping and packaging
- Occasion-specific decorations
- Gifts for special occasions (e.g. birthdays, weddings, anniversaries, baby showers)
Out-of-scope
- Plants (e.g. succulents, ferns, orchids)
- Garden equipment
- Gift certificates or vouchers
Select sub-category