Hobby & Leisure market in Indonesia
The Indonesian Hobby & Leisure eCommerce market is predicted to reach US$6,540.9 million by 2024 and accounts for 10.1% of the total eCommerce market in Indonesia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.0%, resulting in a projected market volume of US$11,432.8 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Stationery, Crafts & Art Supplies, Sports Equipment, Toys, Pet Supplies, Camping & Adventure, Musical Instruments, Bullion & Precious Metal, Flowers & Gifts, Other Hobby & Leisure, Smoking Supplies, and Erotic & Adult.
Market development
eCommerce revenue development in the Books market in Indonesia
The Indonesian Books eCommerce market is predicted to reach US$1,736.2 million by 2024 and accounts for 91.6% of the Books, eBooks & Audiobooks eCommerce market in Indonesia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.1%, resulting in a projected market volume of US$2,939.4 million by 2028. The Books eCommerce market is a sub-market of the Books, eBooks & Audiobooks market. Further categories within the Books, eBooks & Audiobooks market are: Audiobooks, and eBooks.
eCommerce revenue development in the Books market in Indonesia
eCommerce revenue growth in the Books market in Indonesia
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 51.5 | 94.9 | 93.9 | 94.6 | 51.9 | 6.7 | 76.2 | 34.4 |
Market definition
Definition of the Books market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Media > Books, eBooks & Audiobooks > Books The category Books includes the online trade of books (e.g. novels, trade literature, children's books, comics). This category does not cover ebooks and audiobooks. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Books (e.g. novels, trade literature, children's books, comics)
Out-of-scope
- eBooks
- Audiobooks
Market comparison
The Indonesian Books market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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