Global Care Products market

The global Care Products eCommerce market is expected to increase over the next years. It is predicted to reach US$434,257.3 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.9%. ECDB considers the following three sub-markets within the Care Products market: Personal Care, Health Care, and Household Care. Personal Care is the largest sub-market and accounts for 60.7% of the global Care Products market.

Market development

eCommerce revenue development in the global Toilet Paper market

The global Toilet Paper eCommerce market is expected to increase over the next years. It is predicted to reach US$9,556.6 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.6%. The Toilet Paper eCommerce market is a sub-market of the Hygiene market and accounts for 37.5% within this market. Further categories within the Hygiene market are: Feminine Hygiene, Handkerchiefs, and Other Hygiene.

eCommerce revenue development in the global Toilet Paper market

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the global Toilet Paper market

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)57.063.331.840.846.858.273.347.5

Online share

eCommerce online share of the total Toilet Paper market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Toilet Paper retail market, the online share is 31.1% and will increase by an average of 4.8% to 37.6% by 2028.

eCommerce online share of the total Toilet Paper market

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)98.3%8.5%96.0%29.0%52.9%18.9%90.8%99.4%

Market definition

Definition of the Toilet Paper market within the Care Products market

Market definition: Care Products > Personal Care > Hygiene > Toilet Paper The category Toilet Paper includes the online trade of toilet paper (e.g. 1-3 ply toilet paper, ultra-soft toilet paper, scented toilet paper) and wet wipes. This category does not cover handkerchiefs. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Toilet paper (e.g. 1-3 ply toilet paper, ultra-soft toilet paper, scented toilet paper)
  • Wet wipes

Out-of-scope

  • Handkerchiefs

Market comparison

The Global Toilet Paper market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis