Global Care Products market

The global Care Products eCommerce market is expected to increase over the next years. It is predicted to reach US$434,257.3 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.9%. ECDB considers the following three sub-markets within the Care Products market: Personal Care, Health Care, and Household Care. Personal Care is the largest sub-market and accounts for 60.7% of the global Care Products market.

Market development

eCommerce revenue development in the global Hygiene market

The global Hygiene eCommerce market is expected to increase over the next years. It is predicted to reach US$25,478.7 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.8%. The Hygiene eCommerce market is a sub-market of the Personal Care market and accounts for 9.7% within this market. Further categories within the Personal Care market are: Decorative Cosmetics, Fragrances, Other Personal Care, and Shower & Bath.

eCommerce revenue development in the global Hygiene market

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the global Hygiene market

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

201720182019202020212022202320242025202620272028
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)1.44.639.230.643.033.393.057.3
as of Personal Care (in %)4.64.44.65.04.84.84.84.84.84.84.84.9

Online share

eCommerce online share of the total Hygiene market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Hygiene retail market, the online share is 31.2% and will increase by an average of 5.9% to 39.2% by 2028.

eCommerce online share of the total Hygiene market

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)78.4%5.3%69.8%51.8%50.5%19.6%33.9%8.5%

Market definition

Definition of the Hygiene market within the Care Products market

Market definition: Care Products > Personal Care > Hygiene The category Hygiene includes the online trade of feminine hygiene, toilet paper and handkerchiefs. This category does not cover bath and shower products. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Feminine hygiene
  • Toilet paper
  • Handkerchiefs

Out-of-scope

  • Bath and shower products

Market comparison

The Global Hygiene market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis