Global Hobby & Leisure market

The global Hobby & Leisure eCommerce market is expected to increase over the next years. It is predicted to reach US$635,027.9 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.1%. ECDB considers the following twelve sub-markets within the Hobby & Leisure market: Media, Stationery, Crafts & Art Supplies, Sports Equipment, Toys, Pet Supplies, Camping & Adventure, Erotic & Adult, Bullion & Precious Metal, Musical Instruments, Other Hobby & Leisure, Flowers & Gifts, and Smoking Supplies. Media is the largest sub-market and accounts for 27.9% of the global Hobby & Leisure market.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Hobby & Leisure retail market, the online share is 11.7% and will increase by an average of 7.0% to 15.3% by 2028.

With sales in the global Hobby & Leisure market, amazon.com generated a revenue of US$52,381.3 million in 2023, which means it is the leading online store in this market. The global Hobby & Leisure ranking is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Hobby & Leisure.

With 89.2% VISA the most commonly offered payment method of all online stores in the worldwide Hobby & Leisure eCommerce market in 2023. Like VISA Mastercard with a share of 88.8% and American Express with a share of 49.0% the payment type Cards is the most common used by online retailers in in the worldwide Hobby & Leisure eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 67.4% and Bank transfer/cash in advance (Bank transfer) with 44.3% of stores offering that payment method to the clients.

Despite DHL's dominant position with 28.8% of online stores opting for its services, the worldwide Hobby & Leisure eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including UPS (United Parcel Service), DPD, USPS (United States Postal Service), and FedEx, hold smaller but significant shares, contributing to a dynamic and fragmented market.

In the worldwide Hobby & Leisure eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2023. None of the major shop software solution, including Shopify, Magento, and WooCommerce, have been able to secure a market share exceeding 13.2%, suggesting a diversified market with numerous players holding smaller stakes.