Grocery market in Tanzania
The Tanzanian Grocery eCommerce market is predicted to reach US$35.6 million by 2024 and accounts for 7.7% of the total eCommerce market in Tanzania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 26.5%, resulting in a projected market volume of US$91.1 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Food market in Tanzania
The Tanzanian Food eCommerce market is predicted to reach US$20.5 million by 2024 and accounts for 57.7% of the Grocery eCommerce market in Tanzania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 25.6%, resulting in a projected market volume of US$51.1 million by 2028. The Food eCommerce market is a sub-market of the Grocery market. Further categories within the Grocery market are: Beverages.
eCommerce revenue development in the Food market in Tanzania
eCommerce revenue growth in the Food market in Tanzania
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 99.5 | 66.9 | 12.9 | 90.5 | 96.7 | 0.7 | 18.1 | 60.4 | ||||
as of Grocery (in %) | 8.7 | 8.2 | 7.9 | 7.9 | 8.3 | 7.8 | 7.6 | 7.4 | 7.3 | 7.1 | 6.9 | 6.8 |
Market definition
Definition of the Food market within the Grocery market
Market definition: Grocery > Food The category Food includes the online trade of fresh food (e.g. fruits, vegetables, dairy products), frozen food (e.g. ice creams, frozen pizzas), food cupboard (e.g. noodles, cereals, sweets), and more. Online stores dedicated to the sale of ready-to-eat meal delivery, restaurant pick-up or pet food are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Fresh food (e.g. fruits, vegetables, dairy products)
- Frozen food (e.g. ice creams, frozen pizzas)
- Food cupboard (e.g. noodles, cereals, sweets)
- Bakery (e.g. bread, cakes, pastries)
- Meal kits
Out-of-scope
- Ready-to-eat meal delivery
- Restaurant pick-up
- Pet food
Market comparison
The Tanzanian Food market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Other Alcoholic Beverages *
- Teas & Other Hot Drinks *
- Juices *
- Other Non-Alcoholic Beverages *
- Baked Goods *
- Cereals *
- Noodles *
- Nuts & Dried Fruits *
- Chilled Food *
- Other Fresh Food *
- Frozen Pizzas *
- Frozen Ready Meals *
- Frozen Vegetables *
- Ice Creams *
- Other Frozen Food *
- Meal Kits *
* Not available for the selected country